It was found in a survey that 94% of people say reviews have made them avoid a business. This indicates how reviews can affect your interior design business in a profound manner.
To elevate your social standing and be better than your competitors, you need to understand and utilize reviews to your business’s advantage.
You can also choose to buy Google 5 star reviews and increase your social presence by attracting a newer audience to your interior design practice.
In this blog, we will talk about the reasons why reviews are so important and the ways in which you can request your customers to leave a review for your interior designing business.
Why Do Client Reviews Matter for Interior Designers?
The following are some reasons why client reviews have a strong impact on interior design businesses:
- Builds Social Proof
Having a good amount of positive reviews acts as a social testament to the quality and authenticity of your services. People believe in your brand if they see others writing nice things about their experience.
- Strengthens SEO and online presence
Additionally, when you have a plethora of positive reviews, it starts reflecting on your search engine score, subsequently improving your local SEO ranking and searchability.
- Provides constructive feedback
While positive reviews offer different benefits, negative reviews are also essential as they offer insight about the areas where your organization needs to develop or improve.
- Enhances Portfolio
Both negative and positive reviews increase the overall quantity and depth of your portfolio. It showcases how your interior design firm functions in different situations and showcases diversity of experience.
How to Request Reviews from Your Interior Design Clients?
Knowing the importance of reviews, it is natural that you want to acquire them soon. So, here are a number of ways in which you can request your clients for a review:
- Timing matters
Be cautious of the time at which you ask for a review, as this can gravely affect your chances of getting one. If you end up asking for a review mid-negotiation or when the client is unsure, it could leave a poor impression.
Rather, prefer a positive timing when the deal is completed or a part of the job is done and the client seems satisfied with the same. By doing this, you might end up securing not just a review but a positive one at that.
- Be direct and personal.
Do not mince your words while asking for a review, and instruct your clients properly on how to leave a review. Most people are willing to write one if you ask them in a professional, polite yet assertive manner.
Make your request individualistic by explaining to them how their review can help your organization and how much you value their feedback.
Including a link to your resume in your email can also add a professional touch and make it easier for clients to verify your experience.
- Use visuals to reinforce success.
You can choose to offer statistics of other visual presentations like previous client testimonies to ensure that your clients understand the value of their review.
By capturing their attention visually, you make sure that they listen to your requests and become more willing to offer a review.
- Provide a simple and clear process.
One of the major reasons why people are hesitant to leave reviews is the amount of hassles they have to deal with while writing and submitting a review.
If you quicken and simplify this process, chances are that the volume of your reviews will increase tremendously. You can do this with the help of QR codes that can be easily scanned by clients, taking them directly to your review page.
- Leverage follow-up emails.
Another major practice of acquiring reviews that people miss out on are emails. You can simply send a thank-you email to your clients and attack a review link to the same.
Additionally, you can follow this mail with a reminder message or email that will gently ask clients to provide a review. This will allow your clients to write reviews in their time and, hence, will acquire more detailed reviews.
- Incentivize reviews when appropriate.
You can choose to offer small incentives like discounts on a design deal or a freebie in exchange for reviews.
However, make sure that these incentives are in line with your business practices, do not violate any Google review guidelines, or are not linked to merely a positive review.
- Highlight the Value of Their Feedback
A way in which you can easily acquire reviews is to make the people aware of its importance for your organization.
By offering an explanation and highlighting all the reasons why this review is important to you, it is very likely that you will convince your clients to leave one for your interior designing practice.
- Offer Multiple Platforms for Reviews
Do not stay limited to a single platform and create a link that allows your clients to leave reviews about your services on various platforms.
This practice will help you in strengthening your overall digital presence and will bring in a wider target audience to your online profile.
- Feature client reviews on your website and social media.
You can display reviews given by your previous clients on your interior designing website and social media pages.
This will not only be a testament to your quality services and happy clients but will also attract others to write reviews. By using the desire of viewers to see their review being displayed, you can ensure an increase in reviews.
- Ask for Feedback Throughout the Project
While you must ask for reviews after finishing a project, you can also show your clients the progress that you are making in their work and ask them to review it during the process.
This will allow you to request a review again when you’re done and will not only increase the volume of reviews but will also ensure detailed reviews of your online profile.
Conclusion
Gathering reviews for your interior design firm could look like an impeding task that would take a lot of work and time.
So, to make this task easy and gain more reviews quickly, you need to understand why such reviews matter and how they act as social proof for your organization.
Additionally, by following practices like asking for a review in a timely and professional manner, popularizing reviews on your social media, and encouraging reviews amidst the working process, you can get more reviews.
You can also buy Trustpilot reviews and enhance your social presence. To be a long-term success in the interior designing market, you must value your reviews and increase them as much as possible.